GYU+ to Bring Classic Japanese Street Food to UnCommons This Summer
A local favorite known for its flavorful Japanese street fare, GYU+ will be coming to southwest Las Vegas as part of the diverse dining lineup at UnCommons. Opening late summer at Matter Real Estate Group’s highly anticipated $400 million, 40-acre mixed-use community, GYU+ will serve a variety of sensational Japanese sandwiches, also known as sandos, and rice boxes.
Inspired to bring this concept to life after spending time in Japan, founders Freddie Paloma and Luis De Santos launched the first GYU+ in Las Vegas serving to-go orders only out of a ghost kitchen during the height of the pandemic in early 2021. The two believed there was a need for delivery and pickup and a ghost kitchen was the ideal first step for GYU+. This will be the first brick and mortar space for GYU+, which embraces classic Japanese street fare including Japanese sandos made with Japanese Wagyu beef, steak, eggs and portobello mushrooms; and rice boxes featuring pork belly, fresh vegetables and more. Additionally, GYU+ will be expanding its menu at UnCommons with breakfast sandos and a variety of Japanese sake, beers and wines.
“We’re excited to open our first dedicated/brick-and-mortar location at UnCommons,” said Paloma and De Santos. “This location will celebrate Japanese cuisine and culture based on authentic experiences one you could find while traveling throughout Japan.”
Paloma and De Santos have engaged award-winning architectural firm, Punch Arc, to design GYU+. The interior will feature Japanese-inspired art, such as a vibrant mural of a cherry blossoms as well as other Japanese imagery, created by a local artist, in addition to a live bonsai tree in front of the mural. The fast casual eatery will offer countertop seating and tables in the main seating area to accommodate grab and go orders.
“GYU+ became an immediate hit in southeast Las Vegas, where they typically sell out every day with to-go orders alone,” said Matter Real Estate Group Partner Jim Stuart. “With the incredible addition of GYU+, our off-Strip community will house a celebration of globally inspired flavors from numerous Strip-quality restaurants.”
GYU+ will join a sensational lineup of food and beverage destinations at UnCommons, including Las Vegas’ first neighborhood food hall; immersive tiki tequilería, Todo Bien; elevated sports lounge, General Admission; Cuban-inspired neighborhood bodega, Mercadito; beloved boba tea shop, Teaspoon; heirloom coffee roaster and pioneer, Urth Caffé; and MINA Group’s first off-Strip, fast-casual restaurant, plus many more to be announced soon.